September 27, 2021

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The World’s Gaming Industry : From Land Casinos to Online Casinos

3 min read

The online casino industry continues to grow rapidly over the course of the last several years. While at the end of the 20th century there were only several 12 Online Casinos available to players, throughout the last several years their numbers have grown exponentially and today players have a choice of over a thousand Online Casinos.

Land-based casinos, especially the united states, have always promoted themselves as fun-filled places where men, and later on also women, can gamble and enjoy and if they gamble 카지노사이트 enough their resort rooms will be comped by the casino to encourage high rollers to come and can guess at their establishment.

In Las vegas, Nevada the casinos have realized, immediately after their establishment that if they want to attract the men to gamble they need to provide entertainment to women. Free drinks were wanted to the ladies waiting for their husbands or lovers who were at the tables playing.

When slot machines were introduced the game mainly received bored women who had nothing far better to do in the casino. The casino owners have quickly identified an additional source of income and started heavily promoting the game to women.

During the late 20th century Las vegas got revamped from a mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large events which turned Las vegas to the convention capital of the US.

Travel flourished, but profits from gaming have slowly started turning down and places like Macau have started competing with Las vegas as the city whose profits most from gaming.

The introduction of Online Casinos in the late 90’s have served as another blow to places such as Las vegas, Atlantic City and Monte Carlo. Suddenly people were given the option of gaming from the comfort of their own homes with a click of a button.

Yet, in those years nobody had a personal computer and those who did had to surf the internet using dial-up connections who were slow and patchy. This became a problem and in retrospect we can see that these two factors caused a delay in the burst of Online Casinos.

Over the course of a few short years more and more people have gained access to computer systems, as mass production of personal computer have caused prices to decline, this corresponded with vast improvements in internet connections and the increase of internet surfing speed.

At this point it became much easier for the average joe to own a computer and browse the web at a reasonable speed. Once this has been possible Online Casinos could not be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their internet explorer without the need to download any heavy software on to their computers.

The rapid growth in the gaming industry of software providers and gaming brands has created a welcomed competition between the companies and have forced online casino to take a different approach from land-based casinos to marketing and promotion.

Online Casinos were not able to offer their people free drinks and resort rooms therefore they had to create other means of promotion in order to attract players. This signaled the birth of online casino bonuses and merchandize promotions.

Online casino have started competing with land-based casinos and other Online Casinos by offering free cash bonuses to new players joining them. They have also developed players’ rewards programs that worth top players with expensive branded merchandize.

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